Crafting a successful script for an explainer video is a tricky balance – keeping it short and pithy to hold attention, while long enough to inform potential customers of key features of your products and services.
An average explainer video generally falls between 1 and 2 minutes in duration. That’s approximately 150 – 300 words.
That’s not a lot of space to get your message across.
So what should you include, and importantly leave out, of your explainer voice over.
Its tempting to cram as much information into those 2 minutes as possible. Squeezing in as many words as you can so the voiceover ends up sounding like a speeded up rabid chipmunk…..
Try and resist the temptation. So what should you include for a successful explainer video?
- Address pain points – do you know what your audience is struggling with? Can you determine what they are going through? What are their main issues and needs.
- Build a story and Answer Questions- Show the major features, and how it can help them solve their problem. Tell them who’s already using the product/service. Address any potential objections that could arise
- Connect emotionally – show that you genuinely do care about their problems and you want to help them. If you can entertain the viewer as you empathise and educate you will make that emotionally connection resonate even deeper. Make sure the voiceover is emotionally connected with the product and script.
Benefits of Multiple Explainer Videos
Including all pain points, objections and FAQ’s in a single video could be unwieldy. If so, it may be worth considering running a series of explainer videos, each one addressing a particular point, feature or question on the product or service. Multiple explainer videos may cost more in the short-term, but remember the additional SEO and promotional advantages & possibilities they offer.
So, does your Explainer voice over contain all or any of these elements? Be selective in what you include in each script to avoid overwhelming the viewer with too much information.
Remember to check that the voice over script flows and makes sense. Read it out loud to yourself or a colleague so any mistakes, awkward phrasing, or clumsy wording are picked up before you send the script to the voiceover artist to perform.
If you haven’t booked a Voiceover Artist for your explainer video yet than take a listen to my voiceover demos
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