6 Ways Voiceover Can Va Va Voom Your Automobile Business

Is your business all about cars? A business dedicated to the beauty and potential of horsepower?

Whether its:

  • Car production and manufacturing
  • Automobile Associations
  • Motorsport teams and venues
  • Car Salesrooms (rental and purchase)

Each and all of the above could enjoy the benefits of voiceover within their organisation.

Heres a few ways to integrate voiceover and get more miles to your marketing gallon.

6 Vehicles For Automobile Voiceover:

 

E-Learning & Training: Does your production plant, for example, have an induction process for new employees?  A standardized e-learning training program that guides the starter through the induction is just one of the training programs you could offer your employees.   Develop and train your team through e-learning courses and improve their knowledge retention by including Voiceover Narrations.

Phone Systems: Most of us have a phone system in one form or another.  It may just be a personal voicemail on your mobile or a formal IVR system to guide callers through the various options and departments.  Whichever it may be, make sure your phone messages present a professional image of you and your business.  Use a professional voiceover artist to provide a polished recording for your on hold messages, IVR and voicemails.

Explainer Videos: Selling a car and want to extol its virtues? Explain the membership benefits to potential members of your automobile organisation, Guide car owners through the basic car maintenance procedures they should be carrying out on their vehicle? Whatever message you want to get across –  Explainer videos can be the most comprehensive method for getting information to existing and potential customers. Use them on your website and share them on social media to raise your brand awareness and authority in the car industry.

Commercials: Voiceovers are critical when demonstrating brand image. What image do you want to project? Make sure you select a voice that reinforces this desired imagery.

Narration: Are you producing a documentary about your racing team, race track venue, or technological advances in the motor racing world? Rather than choosing a traditional, deep, male voice – why not take the modern option and choose a female voiceover?  Narrations can also be used on your Board presentations, sales presentations to outside investors and internal reports to employees – as a few examples!

Tradeshows: There are plenty of automobile tradeshows and exhibitions to attend throughout the year. Get the most out of your trade-stand with a compelling Audio/Visual presentation.

Automobile Voiceover Demo – Alison Pitman